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Kleo Web Design asks that you visit the Web site of For all your Web design and eMarketing Services Same staff and services under a different name   Re-Designing Your Existing Web Site. First Rule: The Solution May Not Be As Drastic As You Think! We receive many inquiries from companies whose web sites are under-performing. Some major firms are actually not getting any traffic because their search engine ranking is so poor. Many firms we research do not rank within the first 150 sites displayed in the search engines. Some firms do not even show up when their own business name is used! The solution? Many companies immediately call for a major re-design. This is a big, expensive mistake. One company we know is now in it's third major re-design and they are still invisible in the search engines. The site may need a re-design, but the problem with the search engines is a marketing problem not necessarily a design problem. Want to save lots of money? Before you do a major re-design, consult with us. We'll take a long hard look at your web site and your visitor logs and then recommend the required changes. Once everything is approved, we'll program your web site to score as high as possible in the search engines. Then we observe the results and adjust your web site as necessary. What you need to know. Kleo Web Design has been involved in some major redesign projects for companies who wanted their existing sites to produce better results. Sometimes the changes we recommended were just minor adjustments that required a few hours of our time. In other cases, we had to rebuild the suite from the ground up using what we could from the old site and in effect creating an entirely new look for our client. Whatever your requirements, Kleo Web Design can get the job done. Here are some important considerations you should keep in mind: You have visitor traffic to your web site but no customer inquiries or sales as a result of this traffic. This could mean your site actually discourages people from finding what they need for you to make a sale. We can show you how to correct this! Is your site done in frames? Search engines don't respond well to frames for technical reasons that involve the way their software evaluates your site. There are ways to work around this, but has your current designer done so? We can make the necessary changes to make your site search engine friendly. Has your site been registered with the major search engines? If so, when? did you know that this has to be REPEATED in order to maintain good search engine visibility? We can do that for you. Where in the mix does your site come up when you type in your most important key words? Are you in the top 10, the top 50, top 100, or so far down the list as to be invisible? We can improve your search engine ranking. Beside search engine registrations, what other marketing strategies have you used to promote your site? Kleo has many, ask us about them! What Kleo can do to help you. Our job is very straight forward. Where possible, we will work with what is already there to construct a web site that works for you i.e. creating paying customers. As far as we are concerned, that is the sole purpose of any business web site. Studies have consistently shown that the sites that yield the best results are those sites which are "simple" in design and content and allow the visitor to get right to your product information or allow the visitor to easily request more follow up information. Fancy graphics, pop up features, audio and video clips look and sound great, but they may actually discourage sales by adding too many layers between your product and the potential client. Done properly however, such features can enhance your corporate image. . In most cases, Kleo Web Design will want to examine your server's log files to see what visitors are doing on your site. We will study where your visitors have come from, which pages they first arrived at, where they went once on your site, which pages are the most popular and which are the least? In fact, depending upon the type of log files your server keeps, we will determine over 70 parameters of visitor traffic. Such an analysis goes a long way towards helping us decide what needs to be done to maximize sales. . One of the main reasons our clients tend to do very well with search engine placement is that we have invested much time, energy and money learning as much as we can about how each major search engine ranks sites and what design and marketing elements work best for specific engines. With us, there is no separation between a successful design and a successful marketing plan. The two are interrelated. With that in mind, consider the following- . To market your web site we will make specific recommendations depending upon the products or services your web site will promote. The first part of your marketing mix involves the way your site is designed. Your site must be designed to please the search engines as well as to please you.. That is, your keywords, text, graphics and Meta tags must be carefully crafted to encourage the search engine software to give your site as high a ranking as possible. Then, once your site is registered, we will study the results as your new site begins to appear in the search engine indexes. Where necessary, we will fine tune and reregister your site until we produce the visitor traffic and sales your site should realistically be expected to produce. Additionally, we may well recommend other marketing strategies that should also yield increased sales depending upon your products or services. . Clients who have followed our recommendations and advice have been able to easily recoup the costs of their site, this usually within the first six months. In fact, some of our clients have been able to earn back the cost of their site before we even finished construction. This has happened because certain search engines indexed their site as it was being built and ranked it very high or number one on their indices for the key word searches the clients were looking for. This was not by chance! It happened because we had planned it that way from the very beginning of the construction and design process. In other words, our design is part of your marketing mix. In many cases a critical part. We can show you what we have done for other clients but it's not nearly as exciting as showing you what we can do for you! To learn more about KLEO or to speak to one of our qualified Internet consultants, please call us at (514) 626-2551 or complete our Information Request Form. .   Kleo Web Design asks that you visit the Web site of For all your Web design and eMarketing Services Same staff and services under a different name